The most important and significantly underrated business development strategy is to find a way to disappear. What do we mean by that? The idea of an owner disappearing from their own work seems completely counterintuitive. An idea like that seems to imply that once you pour your heart and soul into your work, you should abandon it.
However, business owners, in their quest to deliver the perfect product or service, or even to do things "just right", often unnecessarily involve themselves in all aspects of their business. While this tactic may seem like a good idea at the time, the long run consequences on your business growth strategy are devastating. Any reliable business strategy consultant will underscore the importance of reducing the load on the business owner, not increasing it. In other words, by automating systems and delegating effectively, business owners can turn their attention to actually running their company, instead of doing jobs in a company that ends up running them.
Expanding on the idea of automating systems will bring us to the next business development strategy. When entrepreneurs first build their businesses, many do not have an overarching plan for how all parts of their enterprise will fit together. Few look to business development strategies or processes that will integrate all parts of the business with ease and efficiency. That is where system and process automation comes in. By relentlessly looking for ways to streamline a business, entrepreneurs save time and money, and are also able to serve their customers better.
Finally, all the new business development strategies in the world will not be effective on implementation if there is no investment in employees. Delegating to employees, a key component of any business growth strategy, requires a high degree of trust that they will do their jobs at a sufficiently high level of performance. What is missing in many organizations that would make the difference in employee performance is leadership team development, in other words, team building, professional training and development, leadership development, or whatever else it is called. With growing your employees, they will not perform at the level you desire.